The Secret Nature of Fruit®

The Secret Nature of Fruit®: Fruit-Powered Vitamin Chews for Natural Nutrition

The Secret Nature of Fruit^®, a new functional supplement brand powered by Dole Packaged Foods, LLC, today announced the launch of Fruit-Powered Vitamin Chews: a sustainably-crafted line of functional chew supplements aimed at uncovering and harnessing the hidden ‘secrets’ of fruit to deliver key functional nutrients needed to help power your body, naturally. The Secret Nature of Fruit launch is a transformative step for Dole as it transitions into a health and wellness company and introduces products into two new and different categories – chewable supplements and probiotic sodas.

Fruit-Powered Vitamin Chews harnesses the distilled power of real fruits and plants to deliver a delicious and natural daily boost of essential nutrients. With real fruit as the first ingredient, the chews provide antioxidants and are naturally sweet because they contain only natural fruit sugars. These chews supply important nutrients that are good for you and are non-GMO, vegan, gluten free, and contain no processed or refined sugars, synthetic fillers, waxes or syrups.  The Fruit-Powered Vitamin Chews have no gelatin and a unique, natural chewy texture unlike traditional gummies.  The Fruit-Powered Vitamin Chews’ innovative product design is an outcome of Dole’s work in understanding consumers and their priorities.  Superb taste, enjoyment value, high nutrition & no processed sugars are a multitude of benefits in the Fruit-Powered Vitamin Chews that would encourage consumption, a key behavior required to reap the benefits of supplementation.

This spring, The Secret Nature of Fruit will be distributed more widely on a national scale, along with the launch of Probiotic Fruit Sodas. For more information, visit thesecretnatureoffruit.com.