Latest products reviewed by our editorial team

If your wellness routine has ever started strong and quietly disappeared by week three, vyv™ gets it. Meet vyv (pronounced v-eye-v), a new personalized vitamin and supplement brand designed for women ages 20 to 30 who want Read More

David’s Deli Protein Bagels is a new brand of bagels launched by  Crystal Farms Dairy Co. With 16 grams of protein per bagel, you’ll get the same great taste you know and love from David’s Deli Read More

The overwhelming majority of Americans, a full 87%, said they are willing to take steps to live a longer, healthier life, according to an Ipsos poll. Enter luteolin, a common plant flavonoid that has the Read More

Lemme, the award-winning wellness brand founded by Kourtney Kardashian Barker, enters the performance nutrition space with the launch of Lemme Creatine Body Toning Gummies, a science-backed and NSF-certified formula made to support the way women Read More

Actial Nutrition, the US distributor for VSL4® Gut and VSL#3®, the #1 gastroenterologist-recommended multi-strain probiotics brand,1 announced today the launch of their latest product innovation, VSL4® Vaginal Health. Standing apart from the nearly 4,000 supplement products on the U.S. Read More

OCuSOFT Inc. a privately-held eye care pharma company recognized as developing the first eyelid hygiene cleansing agent, proudly announces the launch of Retaine® Omega Forté™, a highly purified omega-3 nutritional supplement formulated to provide superior support for Read More

Formulated with magnesium and complimentary ingredients, new Mag Combos deliver precise, targeted support. Solaray, a premium supplement brand with high quality formulas, today introduced new products to its category-leading magnesium portfolio. The new lineup features Read More

The new Horizon Organic Real Dairy Coffee Creamers are available in three delectable flavors that can transform a cup of coffee into a moment of comfort and care Horizon Organic the largest organic dairy brand Read More

Cymbiotika, a leading science-backed wellness brand known for its clean and highly absorbable formulations, today announced the launch of Advanced Creatine, a single-serve liposomal creatine packet designed to support strength, energy, recovery, and cognitive performance without Read More

In tandem with its nationwide 2026 Snack Swap promotion, better-for-you snack innovator Catalina Snacks is introducing two Protein Cereal varieties inspired by indulgent breakfast pastries: Strawberry Strudel and Apple Turnover. Both Non-GMO Project Verified cereals deliver the Read More