How You Can Start a Career in the Cannabis Industry

It’s no secret by now that the cannabis industry is growing at an astronomical rate. Medical marijuana is legal in more than half of the U.S., while recreational use is allowed in a growing number of states. With its explosion in popularity and the end of stigma around cannabis use, many businesses are cashing in on the trend.

This has resulted in a massive demand for workers in the industry, with an estimated 340,000 unfilled jobs by 2020. And unlike just about any other career, you generally don’t need the same type of qualifications and industry-specific experience to enter the cannabis industry.

The industry is proliferating at such a pace that there simply aren’t enough people with experience, so businesses have no choice but to bring in people from the outside. Read on to learn more about how you can start a career in the cannabis industry.

Start Networking

The best way to familiarize yourself with the cannabis industry and find new career opportunities is to start building a network of relationships. Consider attending cannabis conferences like NCIA California Business Expo and the Cannabis World Congress & Business Expo.

Events like these will be packed with like-minded professionals who are looking for keen workers or business partners to help them move forward in their ventures. On the digital front, start following cannabis companies on social media. They often post about other networking events and job opportunities.

Take the Traditional Route

While it would be nearly impossible a few years ago, the widespread legalization of cannabis has made businesses in the industry more comfortable with posting job listings on traditional job boards. Many dispensaries welcome walk-ins as well, which might prove to be a good start if you prefer working somewhere nearby.

Educate Yourself

Even in the cannabis industry, it pays to know your stuff. The more versed you are on the science of cannabis, as well as the laws surrounding the industry, the more employable you’ll be. For instance, if you want to get into marketing, you’ll have to know about the various laws surrounding where and how cannabis can be advertised.

On a similar note, it’s worth noting that there are many ancillary job opportunities in the cannabis industry that most people don’t think about. This includes event planning, consulting, marketing, web design, legal, accounting and many more. So, depending on your qualifications and education, there could be a suitable opportunity in one of those fields.

Take the Solo Route

You don’t necessarily have to work for someone else to have a lucrative career in the cannabis industry. There are many alternative routes that you can take. For instance, you could start your own cannabis blog. With the current popularity of the industry, it should come as no surprise that a growing number of people want to know more about the topic.

Your blog can serve as a valuable resource for information on cannabis. You could write about legalities, health, recreational products and much more. Once you’ve established a decent following, you can start monetizing the blog through advertisements, sponsored posts and affiliate programs.

Affiliate marketing is particularly big in the cannabis industry at the moment, as many companies are looking to grow their audience. Take a look at these reviews of the best CBD affiliate programs for an idea of what to expect. Aside from starting your own blog, you can start a YouTube channel or social media page related to cannabis.

The opportunities here are virtually endless. With the industry being so young but already so popular, there’s no shortage of ways to start a career in cannabis. As long as you focus on providing real value to the industry, you’ll be set for success.

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