BUILT, the maker of the best-tasting, protein-packed snack offerings, announces today the launch of three new healthy indulgent product innovations – BUILT Bites, BUILT Balls and BUILT Krispy. Dedicated to providing the tastiest, high-quality protein that helps consumers better themselves daily, these new snackable varieties combine BUILT™ protein, amazing taste, and balanced macros with a playful experience across texture, flavor, consistency, size, and shape.
BUILT Bites, BUILT Balls & BUILT Krispy Offer a New Way to Get the Best-Tasting, High Quality Protein On-the-Go
Each formulated with rich protein, BUILT Bites, BUILT Balls and BUILT Krispy provide consumers the nutrients needed to thrive and become the best version of themselves. Acting as the foundation of who we are down to our DNA, benefits of protein include building and repairing muscle tissue, promoting smoother skin and silkier hair, improving gut health and overall maximizing your mind and body. From fitness enthusiasts to those looking for healthier snack alternatives, BUILT’s healthy indulgent suite of snacks can be easily incorporated into any lifestyle.
As a trailblazer in the cross-section of the protein and healthy snack industries, BUILT is expanding its offerings to continue to deliver the healthiest and tastiest protein options for every customer and occasion. The newly launched formats include:
- BUILT Bites: Featuring a complete protein blend of whey and collagen, this bite-sized version of the popular BUILT Puffs has a fluffy, cloud-like texture at the core with a decadent chocolate dipped exterior. Available in fan-favorite flavors like Brownie Batter, Churro, Cookies & Cream, and Mint Brownie, this perfect on-the-go snack packs 8 grams of protein in each delectable bite.
- BUILT Balls: Reshaping the protein game, these portable snacks offer a balance of whey and collagen protein in a ball format with a brownie-like texture and soft, cream-filled center. Kicking off with a Peanut Butter flavor, BUILT Balls are a convenient and tasty option to maintain a healthy macro profile, especially for those “on-the-go” moments.
- BUILT Krispy: Leveraging BUILT’s optimized protein formula, this crispy concoction of high-quality protein sources like hydrolyzed collagen and whey protein isolate offers 20 grams of protein in two rich flavors, Peanut Butter Chocolate and Mint Chocolate, with a texture reminiscent of a classic candy treat.
BUILT Bites, BUILT Balls and BUILT Krispy are all now available for purchase on built.com. Existing fan-favorite BUILT products including BUILT Puffs and BUILT Bars can also be found across local and national retailers such as Walmart, GNC and more, with plans for future retail expansion, so be sure to follow the brand on Instagram, TikTok, Facebook, and Twitter for the latest updates.
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