The CRN Consumer Survey on Dietary Supplements released its 20th report on September 30th 2019. The findings of the report suggested that 77% of American adults are using dietary supplements. The survey also revealed that most females and males above 18 years of age consume dietary supplements. The findings of this report were in line with previous surveys that had been carried out. Among all the age groups, adults between the ages of 35 and 54 were the highest consumers, with 81 per cent of dietary supplement usage.
After releasing the findings of the report, Nancy Weindruch, the vice president of communications at the Council for Responsible Nutrition, agreed that dietary supplements had indeed become mainstream in the market. She observed that more than 75% of Americans are consuming the regulated products each year, a trend that shows the crucial role of supplements in the overall health and wellness of Americans.
A breakdown of the results
Female adults are the highest users of dietary supplements at 79%, while males also had high usage at 74%. Among these users, 83% were adults who had children under 18 years of age in the house, while 75% didn’t have children in their households. 81% of adults who had full-time jobs used dietary supplements, 77% had part-time jobs, and 68% didn’t have any form of employment.
- 79% of adults aged 55 years and above consume dietary supplements
- 81% of adults aged 35-54 take supplements
- 70% of adults aged 18-34 take supplements
- 81% of adults who take dietary supplements are married
When classified according to area of residence, it was revealed that 73% of adults taking supplements live in the Northeast, 74% in the Midwest, 80% in the South and 78% in the West.
Which supplements are most popular?
Multivitamins are the most common category at 58%. However, 31% of supplement consumers said they had taken Vitamin D while 28% had taken Vitamin C in the past year. Proteins also had high usage among US adults at 21%, followed by calcium at 20%. The percentage of other supplements consumed were: 20% for Vitamin B and B complex, 16% for Omega 3 and fatty acids, 15% for green tea, 14% for magnesium, 13% for probiotics, and 13% for iron. The least used supplements among US adults were Vitamin E and turmeric, both at 12%.
The breakdown of the types of supplements taken in the CRN report showed that vitamins and minerals were the most consumed dietary supplements, just as in previous years. 76% of US adults had consumed the products in the past one year. The second most prevalent category was speciality supplements with 40% usage, followed by herbals and botanicals at 39%, sports nutrition dietary supplements at 28% and lastly weight management supplements at 17%.
The results of the report also showed that consumers had high confidence and trust in the supplements and the dietary supplement industry at large. There was also notable growth in certain categories such as herbs and botanicals and supplements including Vitamin C and melatonin. The report also explained the reasons behind Americans taking these supplements, although details of these reasons will be released in successive reports alongside new statistics on the use of CBD and nootropics. Also to be covered in the other reports are e-commerce habits and delivery form preferences such as gummy manufacturing, soft gel manufacturing, balms, salves and more!
Weindruch, in additional remarks, noted the effort by the dietary supplement industry in supplying safe, high-quality dietary supplements that are vital to the lives of Americans. She also noted that the data from the report showed that supplement consumers had evolving preferences and needs, calling for parties interested in supplement manufacturing to study the report further, so that they can benefit from investing in dietary supplements.
Important information about the survey
The CRN Consumer Survey on Dietary Supplements has been released annually for the past 20 years. The 2019 survey was fielded by Ipsos, but funded by the CRN. The survey was conducted on online platforms in English, and included a test sample of 2006 adults aged above 18 years old. Among the 2006 citizens surveyed, 1529 were supplement users. The survey has a credibility rating of plus or minus 2.5% for all respondents and plus or minus 2.9% for supplement users.