Trace Minerals Research (TMR), a leading provider of trace mineral based supplements for over 40 years, continues to be the nation’s number one selling trace mineral brand in the trace mineral category and the number one selling liquid magnesium brand in the liquid magnesium category according to research data compiled by SPINS, an information research and consulting company who specializes in the natural products industry in the US market.
The data collected by SPINS in natural products supermarkets across the United States showed that TMR owns 82 percent of the market in the trace mineral category and that sales of TMR branded products from September 2015 to September 2016 increased by 19 percent. ConcenTrace® Trace Mineral Drops 8 ounce, TMR’s flagship product, still holds the number one spot in the trace mineral category with 25 percent market share, posting an 13 percent increase in sales over the past year. ConcenTrace® has held this position since SPINS began reporting market research to TMR on its brand’s performance in the trace mineral category.
In the liquid magnesium category, the report showed that TMR is still leading the pack with 39 percent of the market, posting a 28 percent increase in sales over the past year. It also showed that Mega-Mag is still the number one selling liquid magnesium product, boasting a 39 percent increase in sales and Ionic Magnesium following closely behind as the third best-selling liquid magnesium, up 9 percent.
Visit www.traceminerals.com to learn more.